From Preparation to Execution: The Organic For You’s Journey to 20,000 Orders and Beyond

More than 20,000 orders since 2003 and looking forward—never would I have imagined being able to change this many lives with products I created by hand and recipes passed down to me through generations. When I started The Organic For You back in 2003, I knew absolutely nothing about running or scaling a business. 21 years later, and it’s safe to say I am still learning and growing every day.

After several failed partnerships, thousands of dollars down the drain, and an array of marketing mishaps, the average person may have thrown in the towel a while ago. Throughout the trials and tribulations of each year, I would reaffirm to myself, “This is my season of preparation.” The season to make mistakes, try new things, and most importantly, learn.

And learn I did. As I increased communication with my customers via emails, text messages, and DMs, I learned more about what it meant to build transparency, trust, and community. I began to fine-tune my ability to listen to what my customers wanted and needed. I encouraged myself to work smarter, not harder. Instead of spending money on new products when I felt business was beginning to slow down, I learned to market what was still in my inventory. Instead of looking for new customers to sell to, I learned that what I truly valued was keeping the customers I already had feeling valued and satisfied.

Every step of the way, your anecdotes and reviews kept me going—stories of our soaps clearing your skin and uplifting your confidence. Rejoice as our Botanical Hair Oil shine your locs just past the length you could never seem to surpass. Wearing our perfumes with certainty that you would be showered with compliments every time you walked out of the house. When times got tough, I grounded myself in the purpose of my small business: to encourage others to take care of themselves and uplift their confidence. You guys helped me never lose sight of that.

It is safe to say our season of preparation has paid off. From getting featured in our first publication to adding new products to the collection to building our first team of two interns—2024 has been one hell of a journey. In the last couple of months, we have begun to ship orders faster than ever.

I am beyond blessed and grateful to everyone who has supported my business over the years. I am especially grateful for all my customers' family members who steal their products. 😂 When I go into my friends’ and families’ houses and see my products on your vanities and in your showers, my heart burns with pride. You guys have encouraged me to think bigger and believe in myself and The Organic For You. It is because of you and your families that I know The Organic For You will become a household name.

As I say goodbye to the year of preparation, I am dubbing 2025 as the year of planning and execution. Expect us to go bigger and better, further increase communication while still delivering the same high-quality, effective products you and your family love. I am delighted that you have decided to take part in witnessing our journey.

Love,

Carmen

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